Sushi Masa: A New Era of Sushi Restaurants

By Kelby Morgan

Sushi Masa, a very intriguing, eye-appealing, “All you can eat” sushi restaurant, has just reopened on West Broad Street near Parham Road. On a recent Friday night, I had the pleasure of checking the place out with Mary Wilkins (‘25). I noticed an enticing entrance, decked out fully with the finest of decorations. We adventured through the lounge as we waited to be seated. The beautiful paintings and designs on the walls didn’t stick out nearly as much as the astonishing indoor river that goes under a bridge inside the restaurant. The river was simply spectacular. It started with a man-made waterfall, and it was overflowing with some of the most beautiful carp, all very fat.

Inside Sushi Masa. Photo credit: Richmond Magazine via Instagram @Richmondmag.

After about a 15-minute wait to get a table, we were seated right beside the little river. The establishment was packed, and all over the floor, the room was filled with color and LED light strands spread all across the ground, under tables, and up the walls.

Although I had never been to Sushi Masa before their renovations, I have been to other sushi buffets in the past. One other place in particular I have visited is Sushi King, which is similar to Sushi Masa, if a bit cheaper. Nevertheless, I thought Sushi Masa was still better: better lighting, better food, and faster service.

We were greeted by our waiter, who told us about specials and drinks. We chose the “All you can eat” option for 30 dollars, and there were many options for beverages, alcoholic or not, and also food other than sushi, such as classic fried rice dishes. The “All you can eat” buffet was spectacular. All of the sushi was prepared perfectly, while the sashimi was incredible itself and was all very fulfilling.

Their highlight was the Dragon Roll. This roll was absolutely incredible and came with 12 pieces. Topped with eel, a tempura glaze, filled with spicy crab, shrimp, and avocado. Other rolls were also amazing as well, including the Spicy Tuna Roll, the Shrimp Tempura, and the California Roll.

California and Dragon Rolls. Photo credit: Kelby Morgan.

After walking around, it was noticeable how much effort was put into the new renovations, and it showed by all of the fascinating lights, decorations, and waterworks. I ventured towards the back of the restaurant, where the chefs cut the fish and other meat. The chef was very active that night behind the counter, chopping fish and vegetables, making a show for everyone. 

After the experience, Wilkins said, “I love how well the service for the food was and also how fun it tasted… The renovations were so pretty and colorful.” We had an amazing time enjoying different types of Japanese food and enjoying an environment where everyone was having a great time.

Last order of sushi for the night. Photo credit: Kelby Morgan.

Mary Beth Piacentini, my aunt, had recommended the restaurant to me. After she sent a picture, Piacentini said, “You have to go and try it! Also, don’t forget to tell me how it tastes!” When I asked her about her visit to Sushi Masa with her husband Chris Piacentini, she replied with, “OMG!” She talked about all of the iconic displays of food, such as a sashimi platter served on a lobster-shaped plate the size of the table. Piacentini also said, “The kids loved all of the fishies, too.” My aunt and her family loved the place.

As the check was received, the price was, however, a little expensive. With a tip included, two “All you can eat” meals come to about 80 dollars. However, it was worth the expense. 

About the author

Kelby Morgan is in the class of 2024